A local shopping mall, I learned to my horror, used a tracking program to trace their Black Friday shoppers via their cell phones. They say, after what I assume was an attack of mini-sanity, that they won't use it again until they give shoppers an opt-out other than turning off their phones. If I'd known this was happening while I was shopping, you can bet I'd have knocked, loudly, on management's door. Or organized a protest where everyone in the mall turned off their phones. Alas, I neither knew about it nor was I a shopper there.
Then again, I have to wonder how many people cared they were being tracked? Most people are only annoyed at airport security because of the delays. However, after my last flight where the TSA woman fondled my breasts (yes, I explained I was wearing an underwire bra but it was hardly big enough to be classied as a lethal weapon), I haven't flown since. Nor will I. It's my choice, and while I love flying, I won't surrender my rights to be protected from an unlawful search.
Do we really not care about protecting the rights of the individual? Fewer and fewer of us do. The argument that the greater good of society outweighs the rights of one person is one civilized societies have struggled with for ages. If you are that one person whose rights are abrogated, I'll bet your answer is clear and emphatic. But when it's the other guy, the weirdo, the shirtless kid with the Sixth Amendment written on his chest in the airport security line who causes a delay as he's arrested, then how do you feel?
A mall using technology to track shoppers sounds harmless enough. Bu what if you don't want anyone to know you visited Victoria's Secrets? Or the shop that sells sex toys? They don't know it's YOU, is the argument. But how long before they do?